"Seamless Mobility: The Marriage of Wi-Fi and 3G."
Published by the International Engineering Consortium (IEC), Seamless Mobility is the result of extensive primary and secondary research on a variety of industry participants including service providers (both U.S. and international), equipment vendors, wireless Internet service providers (ISPs), semiconductor manufacturers, software providers, and aggregators, among others. The study covers the potential as well as the shortcomings of 3G and demonstrates how service providers can take advantage of WLAN deployments to make up for 3G's revenue shortfall and what strategic moves are required for success in mobile data. Drivers and obstacles that must be addressed to achieve growth in the WLAN market—such as roaming, billing, security, seamless authentication, and handovers—will be discussed. In addition, the study covers the business of failed companies and offers lessons learned for successful business models.
Seamless Mobility: The Marriage between 3G and WLANs will be required reading for any carrier or vendor looking to establish a foothold in this burgeoning mobile data space.
To realize the potential of seamless mobility and ensure continued profitability, service providers have to focus as equally on WLAN implementations as they do on their cellular WWANs. Wi-Fi and traditional wireless services are adjuncts that can exist and succeed together and provide consumers what they want, when they want it.
As mentioned in eTinium's study, Seamless Mobility: The Marriage of 3G and WLANs, customers will use these technologies for different reasons and at different times. The 2.5G and 3G technologies such as general packet radio service (GPRS), enhanced data rates for GSM evolution (EDGE), code division multiple access (CDMA) 1XRTT, and CDMA 1xEV-DO will be used for applications requiring instant gratification and bursty data: e-mail, calendar access, text messaging, and multimedia message service (MMS), among others. But WLANs will be used in specific locations where users need access to their corporate files and Intranets.
